The arrival of the CAT Truck had been one of the most anticipated truck launches in road transport history, not just here but around the world.  We won a global pitch to launch this new CAT business with the brief being to ensure the launch got the attention of the global trucking and transport community.  We worked with CAT’s head office in the USA to develop all launch goals and budgets.

Event services included; theme to suit global audience, all design work, venue options and selection, sourcing all local suppliers, entertainment, travel and accommodation, event teasers, invites and attendee liaison, and follow up activities.