Project
Product Launch Event
Client
IVECO
The launch of this new model was a major milestone in the history of IVECO in Australia as this new imported truck was replacing an iconic Australian made model. We had to create the strategy and narrative that would ensure this new model was seen as a positive evolution. Supported by our PR program the model launch was one of the most visible in the Industry.
Our event services provided included; gala event theming and truck reveal activities, key messaging, teasers and invites, and a drive day for customers and media.
